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Business growth chart from 2021 to 2025 with a rising trend.

The Opportunity

Parking is a $100 billion industry in the United States — largely still run without real-time data. PinPark is the platform that changes this, giving operators live occupancy data, AI-assisted pricing, and access to driver demand they're currently missing. The model is B2B SaaS, with hardware installation creating deep switching costs and a free driver app building organic demand on the other side of the marketplace.

Three reserved PinPark parking spots numbered 1, 2, and 3.

Why Invest in PinPark?

Large, growing market. The global smart parking market is projected to reach $20–24 billion by 2030, growing at approximately 18–20% CAGR. (Grand View Research, MarkNtel Advisors)

A problem that hasn't been solved. Most parking lots still operate without real-time data, dynamic pricing, or a driver-facing demand channel. The gap between where the industry is and where it could be is PinPark's opportunity.

A model that compounds. Per-space recurring subscription revenue scales with spaces under management. Hardware installation builds retention. And both sides of the marketplace — operators and drivers — grow stronger as the network expands.As cities, hospitals, universities, and resorts grapple with congestion and inefficiency, PinPark is uniquely positioned to create scalable impact. We are building a two-sided ecosystem that serves both drivers and operators, with adoption incentives that make growth organic and sustainable.

Crowded parking lot with various cars.

Our Value Proposition

  • For Operators: Real-time occupancy visibility, dynamic pricing tools, demand generation, enforcement support, and analytics — turning a static asset into an actively managed revenue source. 
  • For Drivers: Free real-time parking availability, navigation, reservation, and in-app payment. 
  • For Cities and Communities: Reduced congestion from circling, reduced emissions, and smarter use of existing parking infrastructure.

Aerial view of a parking lot with cars at night.

Business Model

PinPark operates on a B2B subscription model:

  • Free mobile app for drivers (to drive adoption).
  • Recurring SaaS revenue from parking operators for access to real-time dashboards, analytics, and management tools.

Innovation Awards Summit 2025 logo.

Our Progress

  • Awards & Recognition: Judges’ Choice Winner at Get Seeded, NVIDIA Inception member, Web Summit Impact Startup.
  • Pilot Programs: Active pilots and ongoing discussions with universities, hospitals, and private operators to validate the technology and expand adoption.
  • Technology: Built on AWS infrastructure, ensuring scalability, security, and reliable performance.

Join Us

We are seeking investors and strategic partners to help scale PinPark across Utah, North America, and beyond. Your investment will accelerate product development, expand pilot programs, and drive customer adoption in high-demand markets.

To request a deck or schedule a call with the founding team:

contact@pinpark.co · (385) 746-7275

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Proudly Made in Salt Lake City, Utah, USA.

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